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About Porter's 5 Forces

Porter's Five Forces is an amazing tool for understanding the strength as well as the current competitive position of a business situation. It works great in recognizing how strong a particular position is, into which, you are planning to move. Much loved by managers & marketers, it is a useful business & market analysis technique. Popular as a strategic tool, it is used in determining the global overview of the competitive power as well as in reviewing the market position of a business on the basis of 5 key factors more commonly known as 5 Forces. The five key factors include: Intensity of Rivalry within the industry; Threat of New Entrants; Bargaining Power of Buyer or Customers; Bargaining Power of Suppliers; and Threat of Substitute Products or Services.