Do you know that the public speaking industry is expected to reach a market of $2.3 billion by 2025 (source)? And an average public speaker makes around $2500 – $5000 per gig (source)? Intriguing, isn’t it?
If you are wondering how, as a speaker, you can, too, land paid public speaking gigs and make a magnificent career with it, you are at the right place! In this article, we will shed light on various types of speaking gigs, ways to land them, and strategies to set your pricing. Let’s get going!
Types of Speaking Gigs
1. Keynote Speech
Keynotes are speeches designed to set the theme or tone of the event. They are delivered by reputed and credible speakers who can make an impact and effectively achieve the desired objectives.
2. Subject or Expert Speech
Expert speakers are usually invited to speak on particular topics that are extremely specific and niche-based. These speakers are highly experienced and knowledgeable.
3. Workshops
Do you find excitement in interacting with people and conducting hands-on activities with them? If so, then workshops are the perfect speaking opportunities for you.
Workshops are sessions where you teach participants about new concepts or skills with live demonstrations, activities, etc.
Workshop speakers are usually called to discuss ongoing trends and challenges. They are highly in demand in developing sectors such as finance, health, education, etc.
4. Educational Speeches
Educational speeches are a little different from other speaking engagements. They are delivered at educational institutions such as schools, universities, etc. The main aim of such speeches is to encourage students and inspire action.
5. Inspirational or Motivational Speeches
In today’s era, inspirational and motivational speakers have become more popular than ever. Be it business settings or social gatherings, these speakers are highly in demand and are often invited to speak at events and conferences.
6. Panel Discussions
Panel discussions involve multiple speakers who discuss a particular topic or theme. Each speaker shares their opinions, answers audience questions, and talks about their personal experiences.
If not as a speaker, you can also be a moderator in panel discussions. Moderators guide the discussion, introduce panel members, filter questions, and ensure the discussion goes smoothly.
7. Corporate Speaking Engagements
Corporate events are rising, and the demand for guest speakers has also increased. These events can vary from launch parties to hallmark events and celebrations.
Corporate speaking often involves delivering speeches aligned with the company’s objectives. They aim to motivate employees, provide work management strategies, and deliver insights on productivity and mindfulness.
8. Industry Conferences
Industry conferences and trade shows are large gatherings of a particular field’s or industry’s professionals. These events are incredible opportunities for you to establish yourself as an authentic source of expertise and build trust in your sector.
Industry conference speakers are usually executives or leaders, such as CEOs or presidents, who talk about the ins and outs of business. They also share industry insights and research findings.
Tips to Land Paid Speaking Gigs
(i). Define Your Niche
Before you begin looking for paid opportunities, define your niche. Understand your expertise, determine areas where you can provide valuable insights to the audience, etc.
To identify your niche, answer questions such as what topics you are passionate about, which type of audience you wish to cater to, what market gaps you can fill, etc.
(ii). Speak for Free, But Wisely
While speaking for free might seem foolish, it can work magically if done right. Rather than speaking without charges for everybody, consider narrowing your choices to those who can provide you with further work.
For instance, corporations and educational institutions should be considered, as they require speakers regularly. Pitch yourself to them and speak for free for the first time. Make sure your speech is compelling and moving so they invite you the next time as well. Next, introduce your charges and position yourself as a credible speaker.
(iii). Leverage Your Existing Contacts
One of the easiest ways to land paid speaking jobs is by leveraging your existing contacts. Inform your contacts about your requirements and skills, circulate your portfolio, and approach those who can help you.
If you are a part of online groups, harness the power of the community and share your profile with them as well. By raising awareness about your skills and knowledge, you can attract plenty of opportunities.
(iv). Attend Conferences and Events
If you wish to become a professional speaker and stand out from the crowd, consider attending conferences and events more often. These events are excellent opportunities to interact with industry leaders and professionals and pitch yourself to them.
Be it trade shows, emporiums, exhibitions, or industry conferences, each event offers a plethora of chances to network and build contacts. By showcasing your skills and knowledge to them, you pave the way for paid speaking gigs and other opportunities.
(v). Invest in Social Media
Today’s generation is highly influenced by what they see on the internet. From reaching out to speakers to selecting them, social media plays a crucial role. Thus, the importance of building a strong social presence cannot be overlooked.
Let us understand with an example. Consider you are an exceptional speaker. You have spoken at world forums and catered to diverse audiences. Your experience is more than others. However, you have a poor social media handle that does not showcase your work and skills.
Another speaker, perhaps who has less experience than you, has built an incredible social presence. His social handles reflect his knowledge, highlight his speaking engagements, and provide insights on audience reviews and feedback.
Now, who is most likely to be hired, you or the one with a great social account? Of course, the latter. Thus, investing in creating an influential social media presence is highly crucial.
(vi). Leverage Testimonies and Referrals
Testimonies and referrals are the oldest yet strongest form of marketing. Seek recommendations and reviews from previous clients. Ask your host and audience to fill out feedback forms.
You can even craft compelling videos showcasing audience reviews and reactions. You can also include the host’s comments and praises to showcase your worth and gather more clients.
(vii). Do Not Try to Sell Yourself
One of the biggest blunders speakers make is trying to sell themselves. Rather than selling, focus on creating value for your target audience.
For example, suppose you wish to become a corporate speaker. Your target audience would be corporations looking for speakers who can motivate their employees, guide them, provide productivity strategies, etc. Instead of telling them about your great speaking skills, talk to them about the results your speeches have shown. Showcase tangible evidence, such as reports and analytics, and portray yourself as the provider of the potential solution to the client’s problem.
Such strategies will help you land better and higher-paying gigs.
(viii). Create Captivating Marketing Material
Creating captivating marketing material is essential to becoming a successful paid speaker. Your marketing should differentiate you from others and provide you with a competitive edge.
Use templates to craft professional-looking pitch decks, service portfolios, websites, and even brochures. Include your previous engagements and experiences to make it more effective. Also, add your contact details so prospects can connect with you.
(ix). Learn and Upskill Yourself
Learning is a never-ending process. However, those who stop learning stagnate themselves and end up nowhere. Thus, it is crucial to keep yourself updated with recent developments, upskill with the latest knowledge, learn new techniques, and become finer.
You can enroll in speaking courses, learn by looking at renowned speakers, or even join learning communities and groups. By constantly improving and enhancing your skills, you can become unbeatable in your field.
How to Determine Your Charges?
If you are beginning with paid speaking sessions, determining your charges can be challenging yet crucial. It is vital to define your prices according to the industry standards.
Before you fix your rates, conduct a comprehensive assessment of your competitors. Analyze how much they charge and understand their pricing structure. Answer questions such as do they charge on an hourly basis or per day basis? What is their pricing strategy? Do they have a minimum amount?
By answering these questions, you will get a more profound idea about the market. Then, consider creating your own pricing plan. In the beginning, it is crucial to stay open to negotiation and be flexible with pricing.
Conclusion
Creating a paid public speaking career does not happen overnight- it takes patience, perseverance, and commitment. You can become an incredible and highly paid public speaker by using the correct strategies and understanding your goals. We hope this article provides clarity and conviction for your future endeavors!
