Business

"Design is the silent ambassador of your brand.”Paul Rand In the new era of hyper competition, all businesses, irrespective of their size and domain, look for creative ways to propel their brand to the forefront of the customers’ minds. And in the wake of creating strong, unique, and memorable brand...

A well-thought-out project planning and scheduling are crucial for the success of the project. A project schedule is similar to the heart that constantly pumps life into the project team to complete everyday tasks. All the project managers are well-versed with this fact, and they devote considerable time and effort...

Finally, you have got a stellar product that has the potential to revolutionize the world. You have put immense effort and energy into creating this product, so you would certainly want to ace the launch. But the biggest challenge is - how to do it right?  Although product launch is...

Congratulations! Your new product is up for launch. So, how are you going to introduce it to the real world? If you have not planned the launch yet, you have committed the biggest blunder. Most companies get so obsessed with designing and manufacturing new products that they think no more...

According to a report, 55% of people spend less than 15 seconds actively reading the content. These statistics are relevant to the biz world where the people at the management levels, C-level executives, lenders, and investors don’t have much time to read the lengthy documents thoroughly. In such a scenario,...

There is an endless world of prospect customers for the sales organizations, which can be both a challenge and an opportunity. From this large pool, identifying and reaching out to the right customers and serving their needs is quite challenging. However, targeting some specific sales territories will help your sales...

Gone are the days when marketers used to craft customer loyalty and reward programs to influence the purchasing decision of customers through incentives and keep them committed to the brand. Nowadays, these programs have lost their effectiveness as advancement in technology has changed the way customers interact with the products...

Globalization has changed the entire facet of project management, bringing in both new possibilities and challenges. On the one hand, it has provided organizations with an opportunity to increase their customer base across the world and cater to their varied needs, harnessing the skills of global teams. On the other...