Business

Effective communication is grist to the mill for businesses of all sizes, from small to large. However, in an attempt to find new ways to secure more sales, businesses generally pay heed to all possible strategies but most often overlook the importance of a simple yet powerful strategy, i.e., sales...

Roadmapping helps you envision your business in an uncomplicated manner. It defines your present status and also displays the future aims and targets of your company. Be it a small startup or a big enterprise, every venture must have a roadmap that visually represents their strategies to achieve their targets....

If you are an entrepreneur, you need to know the basics of how to pitch your ideas to potential investors. It doesn’t matter if you wish to raise funds or not; having a presentation ready and knowing the basics of how you would present it will help you in your...

Webinars are considered a socially leading platform for professional individuals to share their ideas and marketing plans with a large audience, ensuring their message is delivered effectively and engagingly. Marketing webinars are essential for generating leads and selling B2B (business-to-business) at scale, making it a strategic plan that many business...

Have you ever wondered the difference between a Nike shoe and the one that you get at a fifty percent discount from a local store down the street? You may consider the comfort or quality, whereas it is all about the marketing. Do you see posters hanging down from the...

Malcolm Forbes has beautifully defined diversity - The art of thinking independently together. An environment of inclusiveness is the need of the hour for all organizations, irrespective of their size and domain, to foster workplace equality and achieve success. Companies that lack inclusivity often fail to attract diverse talent, thereby...

Recruitment seems to be an easy undertaking to most of us. We hold a misconception that the labor market is just like a supermarket where the HR needs to walk in, scrutinize the candidates available on the shelves, and choose the best one. But the reality is far different than...

Have you ever wondered what it is that keeps you hooked to a specific brand even if so many cheaper options are available out there? Why do you recommend a particular restaurant when someone outside of your town asks for suggestions? Well, there is a good reason behind it! The...

"Design is the silent ambassador of your brand.”Paul Rand In the new era of hyper competition, all businesses, irrespective of their size and domain, look for creative ways to propel their brand to the forefront of the customers’ minds. And in the wake of creating strong, unique, and memorable brand...

A well-thought-out project planning and scheduling are crucial for the success of the project. A project schedule is similar to the heart that constantly pumps life into the project team to complete everyday tasks. All the project managers are well-versed with this fact, and they devote considerable time and effort...