Business

As you plan to launch a product in the market, there may be a dozen ideas and concepts in your mind. Since it is not feasible to launch all of them together, how do you decide which one is the perfect fit for the current market? Well, one of the...

Did you ever find yourself in a situation where you were presenting to the prospect, and you noticed that they were losing interest and looking in other directions or, worse, checking out their phone? There is a high chance that you followed a process that derailed the entire presentation. You've...

In your first meeting, your investor would need just a few minutes to determine if your idea is worth investing in or not. Thus, crafting an intriguing deck that includes all necessary information and does not consume much time is extremely crucial. When you look at some of the most...

Effective communication is grist to the mill for businesses of all sizes, from small to large. However, in an attempt to find new ways to secure more sales, businesses generally pay heed to all possible strategies but most often overlook the importance of a simple yet powerful strategy, i.e., sales...

Roadmapping helps you envision your business in an uncomplicated manner. It defines your present status and also displays the future aims and targets of your company. Be it a small startup or a big enterprise, every venture must have a roadmap that visually represents their strategies to achieve their targets....

If you are an entrepreneur, you need to know the basics of how to pitch your ideas to potential investors. It doesn’t matter if you wish to raise funds or not; having a presentation ready and knowing the basics of how you would present it will help you in your...

Webinars are considered a socially leading platform for professional individuals to share their ideas and marketing plans with a large audience, ensuring their message is delivered effectively and engagingly. Marketing webinars are essential for generating leads and selling B2B (business-to-business) at scale, making it a strategic plan that many business...

Have you ever wondered the difference between a Nike shoe and the one that you get at a fifty percent discount from a local store down the street? You may consider the comfort or quality, whereas it is all about the marketing. Do you see posters hanging down from the...

Malcolm Forbes has beautifully defined diversity - The art of thinking independently together. An environment of inclusiveness is the need of the hour for all organizations, irrespective of their size and domain, to foster workplace equality and achieve success. Companies that lack inclusivity often fail to attract diverse talent, thereby...

Recruitment seems to be an easy undertaking to most of us. We hold a misconception that the labor market is just like a supermarket where the HR needs to walk in, scrutinize the candidates available on the shelves, and choose the best one. But the reality is far different than...