Business

Suppose you have established a marketing venture and have hired staff at all levels, from interns to managers. There are multiple clients being handled by your teams simultaneously. However, one day, there was a client grievance regarding performance, another complained of poor graphics, and the third was unsatisfied with the...

The quarterly business review (QBR) meeting is the time for organizations to reflect on the progress and achievements made in the last quarter and the goals and plans for the next quarter. It is an opportunity for companies to take a closer look at how successfully they met their OKRs...

In a survey, it was found that only 12% of the employees were of the opinion that their organization had a strong onboarding process in place.  How scary and alarming this is, we all know. No company wants to go through the hassle of a high attrition rate and frequent...

We all know what happens with most cold calls, emails, and messages. Most of us don’t like to respond to it. Why? Because they are impersonal, and we can’t connect to most of that communication.  The modern world operates with its pros and cons. Yes, we have technology at our...

What is a Marketing Deck? One of the most important tools used by businesses to promote themselves, be it their products or services, is a marketing deck. A marketing deck is a presentation that provides a detailed summary of the company’s team, its marketing strategies, finances, performance, financial reports, etc....

Each of us, at some point in our life, was asked what we do. Were we always as impactful and engaging with our replies as we would have liked to be? A good elevator speech is what covers this gap. Something that will help create genuine interest in what you...

As you plan to launch a product in the market, there may be a dozen ideas and concepts in your mind. Since it is not feasible to launch all of them together, how do you decide which one is the perfect fit for the current market? Well, one of the...

Did you ever find yourself in a situation where you were presenting to the prospect, and you noticed that they were losing interest and looking in other directions or, worse, checking out their phone? There is a high chance that you followed a process that derailed the entire presentation. You've...

In your first meeting, your investor would need just a few minutes to determine if your idea is worth investing in or not. Thus, crafting an intriguing deck that includes all necessary information and does not consume much time is extremely crucial. When you look at some of the most...

Effective communication is grist to the mill for businesses of all sizes, from small to large. However, in an attempt to find new ways to secure more sales, businesses generally pay heed to all possible strategies but most often overlook the importance of a simple yet powerful strategy, i.e., sales...