Business

Have you ever wondered the difference between a Nike shoe and the one that you get at a fifty percent discount from a local store down the street? You may consider the comfort or quality, whereas it is all about the marketing. Do you see posters hanging down from the...

Malcolm Forbes has beautifully defined diversity - The art of thinking independently together. An environment of inclusiveness is the need of the hour for all organizations, irrespective of their size and domain, to foster workplace equality and achieve success. Companies that lack inclusivity often fail to attract diverse talent, thereby...

Recruitment seems to be an easy undertaking to most of us. We hold a misconception that the labor market is just like a supermarket where the HR needs to walk in, scrutinize the candidates available on the shelves, and choose the best one. But the reality is far different than...

Have you ever wondered what it is that keeps you hooked to a specific brand even if so many cheaper options are available out there? Why do you recommend a particular restaurant when someone outside of your town asks for suggestions? Well, there is a good reason behind it! The...

"Design is the silent ambassador of your brand.” Paul Rand In the new era of hyper competition, all businesses, irrespective of their size and domain, look for creative ways to propel their brand to the forefront of the customers’ minds. And in the wake of creating strong, unique, and memorable...

A well-thought-out project planning and scheduling are crucial for the success of the project. A project schedule is similar to the heart that constantly pumps life into the project team to complete everyday tasks. All the project managers are well-versed with this fact, and they devote considerable time and effort...

Finally, you have got a stellar product that has the potential to revolutionize the world. You have put immense effort and energy into creating this product, so you would certainly want to ace the launch. But the biggest challenge is - how to do it right?  Although product launch is...

Congratulations! Your new product is up for launch. So, how are you going to introduce it to the real world? If you have not planned the launch yet, you have committed the biggest blunder. Most companies get so obsessed with designing and manufacturing new products that they think no more...

According to a report, 55% of people spend less than 15 seconds actively reading the content. These statistics are relevant to the biz world where the people at the management levels, C-level executives, lenders, and investors don’t have much time to read the lengthy documents thoroughly. In such a scenario,...

There is an endless world of prospect customers for the sales organizations, which can be both a challenge and an opportunity. From this large pool, identifying and reaching out to the right customers and serving their needs is quite challenging. However, targeting some specific sales territories will help your sales...