Ansoff Growth Matrix

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Ansoff Growth Matrix

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Special theme based presentations need special visuals that are based on the theme and represent it the right way. But creating such visuals is indeed a tough job. This is where pre-made slides come handier and prove most beneficial. Thus, for your presentation on Ansoff Growth Matrix, we bring to you professionally created ready-to-use template.The set offers slides visualizing table based on the theme that will best fit the topics like product development plan, market analysis, marketing analysis and other similar business plans. As the set brings you previously made slide that only requires editing and content addition, you don't have to do anything from the scratch.

Earnest level of flexibility and versatility is maintained on the set, this makes it fit for variety of industries and different business types. Apart from describing the strategies involved in the Asnoff Matrix, you can use it for the explanation of business and product development plans and market & marketing analysis.Vivid graphics with exquisite designing make the set really attractive. You don't just get to make your message more effectively conveyed but also grab the attention of your audience almost immediately!


Ansoff Growth Matrix, developed by Igor Ansoff, a Russian-American mathematician, is a kind of matrix that focuses on the present and potential products/services and markets/customers of a firm aiming at its corporate growth and success. This is one of the popular business and growth tools that help the managers in achieving growth in their businesses through the existing or new products ensuring its share either in the existing or newer markets. It suggests four strategies combining product and market types. These are -

Market Penetration: This is for achieving growth with the existing products in the current market segment. Its main aim is to increase the market share.

Market Development: This targets the existing products to newer market segments.

Product Development: In this firm aims at developing new products for the existing market segments.

Diversification: This involves diversifying into newer businesses for which new products are developed and are targeted to newer markets.

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