Developed by Noriaki Kano, the Kano Model Analysis is a vital customer satisfaction methodology that takes into consideration various parameters and components. The model is also used in product development and research as well. The analysis is done on three attributes – basic needs, performance needs, and the excitement needs of a product. The output of these parameters is studied over time. With the change in these attributes, it is devised if a product yields satisfactory results or not. As one can observe that over time, an excitement need can become a basic need, which results in innovation and development of new products and features.
Since the model holds such a vital place in research and development, it is used by professionals belonging to every major domain. From IT to healthcare and manufacturing to automobile - individuals from various sectors can take the assistance of this remarkable methodology to meet customer satisfaction. Without an advanced product development and customer satisfaction, no organization can yield profitable results. This is exactly what makes this methodology so important. To start with, you can take the assistance of this readily available Kano Model PowerPoint template and make your audience familiar with this concept.
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