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About

Marketing Research is an essential branch of business management which deals with studying the market in depth to realize how a particular product or service will do, how consumers and customers will react to it; what share in the market it will gain; how much is the opportunity; and how much is the risk. It is a major deciding factor for handling various marketing variables associated with product, pricing, promotion, and distribution. It creates a proper bridge connecting the marketers and the consumers, thus, making the marketing efforts far more relevant and effective.