Both, Blue and Red Ocean strategies play an evident role in market capitalization, branding, and profit generation. If you want your organization to expand and generate more leads, then you should certainly focus on the Red Ocean strategy. To start with, you can make your audience familiar with the ins and outs of the concept. Take the assistance of this readily available PowerPoint template and educate your audience about this crucial topic.
The concept of Blue Ocean and Red Ocean strategies were first given by W. Chan Kim & Renée Mauborgne. Unlike Blue Ocean, Read Ocean depicts all the industries and businesses in the existing market. Therefore, we work on various strategic models to outperform the competitors and get more customers from a known pool. Since it depicts a cut-throat competition in the industry, it turns the ocean “red”. On the other hand, Blue Ocean strategy is about breaking in a previously unexplored universe with no competition.
If you are a business analyst, corporate strategist, marketing guru, trainer, consultant, subject matter expert, or any other professional who is related to this topic, then you should certainly download this template. It will save your time and efforts and let you draft visually appealing presentations that would be remembered by your audience in the long run.