When you are using this matrix for analyzing the strengths, weaknesses, opportunities, and threats related to any vertical for any particular purpose right from the conceptual level of your business to the distribution, sales and promotional phases of your product and services; it is an obvious that you’ll need to include it in your presentations if you aim at communicating essential information to your business partners, stakeholders, team or workforce or to your customers, clients, distributors and others who plays a vital role in your venture.

So, whether it is one of the initial planning phase meetings where you have to give your concepts or it is a team-meet up for sharing priorities, important factors, schemes and basic guidelines for project handling or task management at some later phase, it is always essential to check where your decision can have a negative impact and where it will come up successfully and in this SWOT plays a really vital role.