It is the identification and management of various routes or channels that are opted to market a business. It is a strategic approach that identifies the best channels that can deliver our marketing goals. To do this, several financial, business, training, and marketing strategies are followed. Besides controlling these channels, it also involves resolving any sustaining issues with them. Ideally, both push and pull marketing options are considered to handpick the best route.
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The Channel Management PPT template has covered the subject in a comprehensive manner. There are dedicated slides on basic topics like what is CM, things to consider, its key elements, the major pillars, and more. In addition to that, you can also discuss advanced topics like channel management and development, effective management activities, management decisions, the strategic approach to follow, and other related topics.
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