Marketing KPIs (Key Performance Indicators) are distinct, differential marketing metrics that organizations track to estimate their progress towards a fixed goal within your marketing channels. By monitoring the right KPIs, your company will be able to make adjustments to various strategies and budgets.
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Basically, a "KPI" is one of the most valuable metrics a business must follow when planning the success of its marketing operations. While these indicators don't need to be financial, they should direct future marketing decisions.
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