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As an organization grows and expands, it must make critical decisions around its culture, products, and external relationships. These will determine what a company’s reputation is and what users and customers associate it with. One way of understanding and engaging with this concept is by using the idea of value disciplines. According to Michael Treacy and Fred Wiersema, there are three general value disciplines that a company can adhere to. These are operational excellence, product leadership, and customer intimacy.Â
Treacy and Wiersema compiled these disciplines into a model, known as the Value Discipline Model. This model is a strategic framework that helps organizations identify and execute on the one aspect of their organization that they want to be recognized for. Does this sound relevant or interesting to your organization? Check out our Value Discipline Model PowerPoint template to learn more!
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