“Design is the silent ambassador of your brand.”
Paul Rand
In the new era of hyper competition, all businesses, irrespective of their size and domain, look for creative ways to propel their brand to the forefront of the customers’ minds. And in the wake of creating strong, unique, and memorable brand value, they roll out brand-consistent brochures, websites, and other marketing collaterals. However, they overlook the importance of presentations in reinforcing the brand image.
Presentations have the power to add tangibility to your brand, making it perceptible to the senses of the audience. A simple and well-formatted presentation says a lot about your brand’s mission, vision, and values. If you are not aligning your presentations with your brand intentions, you are taking a step forward towards vandalizing your brand.
Here are some benefits that brand-aligned presentations bring to your business.
1. Distinguishes You from the Competitors
An aesthetically-built, modern-designed deck with the logo and colors of the company will create a strong impression and let the viewers remember your brand for a longer time. You can also include iconic and relevant images related to your brand in your slides and connect to the feelings of the audience by revealing your brand intentions in your speech.
Watch the videos below and check how beautifully Magento keeps its branding consistent on its website, social media posts, and presentations.
2. Strengthens Your Brand Image through a Visual Story
Presentations are a good way to showcase a compelling story around your brand in a visually engaging manner and capture the interest of existing and potential customers in your products and services. Further, an inspirational, creative, and authentic story having an emotional appeal when presented through slides creates long-lasting visual memories.
3. Establishes Your Trustworthiness and Credibility
Presentations play an important role in validating the authenticity of your brand and shaping the impression in customers’ minds. By illustrating your brand’s commitment to excellence and quality through relevant content and visuals, you can instill confidence in customers to count on your offerings.
4. Showcases Your Brand Relevance
By tuning your presentation’s theme, tone, and aesthetics in alignment with your brand, you can better reflect your brand’s relevance. In a time of continually shifting customers’ expectations, you can demonstrate how your brand is responsive to the emerging trends of the market and the needs of the buyers.
Check how well Dropbox rocked its imagery-heavy, colorful, and vibrant rebranding by keeping it consistent on all business communication platforms.
The Bottom Line
Consistency in your visual and verbal messages is the key to keep your customers reminded about your brand and why they should continue to buy it. From brochures to websites, letterheads to presentations, all brand touch points must have a cohesive look. So, when you prepare your next presentation, ensure that you have included the same logo, symbols, color scheme, imagery style, and message tone that exist on other marketing collateral to increase brand recognition.
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