Business

Congratulations! Your new product is up for launch. So, how are you going to introduce it to the real world? If you have not planned the launch yet, you have committed the biggest blunder. Most companies get so obsessed with designing and manufacturing new products that they think no more...

According to a report, 55% of people spend less than 15 seconds actively reading the content. These statistics are relevant to the biz world where the people at the management levels, C-level executives, lenders, and investors don’t have much time to read the lengthy documents thoroughly. In such a scenario,...

There is an endless world of prospect customers for the sales organizations, which can be both a challenge and an opportunity. From this large pool, identifying and reaching out to the right customers and serving their needs is quite challenging. However, targeting some specific sales territories will help your sales...

Gone are the days when marketers used to craft customer loyalty and reward programs to influence the purchasing decision of customers through incentives and keep them committed to the brand. Nowadays, these programs have lost their effectiveness as advancement in technology has changed the way customers interact with the products...

Globalization has changed the entire facet of project management, bringing in both new possibilities and challenges. On the one hand, it has provided organizations with an opportunity to increase their customer base across the world and cater to their varied needs, harnessing the skills of global teams. On the other...