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Market Segmentation can be defined as the process of dividing an entire market into different customer segments. And Targeting on the other hand involves the company's decision on which customer segment to focus on. It has to be noted that first of all the segmentation part has to be dealt with and only then the targeting part comes up. It is an essential part of the business success and narrows down the broad market into consumers, businesses or countries/location. Demographics play a vital role in the process. Further, psychographic or behavioral-istic characteristics such as interest among the people, usage rate of a particular product or service, and so on are also important considerations.