As the name suggests, it is an in-depth analytical method that is focused on all kinds of internal and external parameters of an organization. It examines the present situation by analyzing a firm’s environment, customer behavior, and so on. To perform the analysis, various models are considered, such as 5Cs analysis, Porter 5 force analysis, SWOT analysis, and more. The primary purpose is to improve the present situation or meet the business goals of a firm by getting the needed analytical results.
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