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What is 3C Strategy?
The 3C strategic model was originally introduced by Kenichi Ohmae and has seen a few variations in the past. It is based on three pillars – customers, competitors, and company. By considering these three elements, a successful marketing strategy is devised. Firstly, the end customers of a product are analyzed. Later, we work on a marketing strategy that can surpass our competitors and reflect the values of the company at the same time. Today, the strategy is widely used in both offline and online marketing.
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