Point of Parity and Point of Difference are two marketing terms used to analyze and position products or brands in the market. With our Point of Parity (POP) and Point of Difference (POD) PowerPoint and Google Slides template, you can showcase the role of these concepts in developing marketing strategies and creating unique selling propositions (USPs). Marketing experts can utilize this deck to explain that POP refers to the attributes that make a product a legitimate competitor. On the other hand, POD refers to the unique attributes that set a product apart and give it a competitive edge.

The captivating infographics in the slides present a definition and a side-by-side comparison of POP and POD. The infusion of soothing colors in the layouts enables presenters to convey their message with much more impact and helps the audience retain the takeaways for longer.

Features

• You don’t need comprehensive technical expertise or external aid to alter the deck elements according to your preferences.
• Each attribute has been thoughtfully designed to ensure no user experiences copyright issues.
• The visual quality and clarity will remain the same on all screen dimensions.
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