Affiliate and influencer marketing are popular digital marketing strategies but differ in their approach and goals. Download our Affiliate Marketing vs. Influencer Marketing template for PowerPoint and Google Slides to describe that affiliate marketing helps drive sales and revenue, while influencer marketing is helpful in building brand recognition and trust. Marketing experts can capitalize on this deck to explain that affiliate marketing is a performance-based marketing strategy where an advertiser (merchant) pays an affiliate (publisher) a commission for driving traffic and sales to their website through affiliate links. In contrast, influencer marketing is a collaboration between a brand and an individual (influencer) with a large social media following.
The slides with circular infographics and a table diagram illustrate a concise overview and comparison of affiliate and influencer marketing. You can also capitalize on these graphics to visualize the tips for choosing the one according to the advertising goals.