Content marketing and content strategy are two related but distinct digital marketing concepts. Content marketing is a tactical approach that focuses on creating and promoting content to attract and engage potential customers. Conversely, content strategy is a strategic approach that involves identifying target audiences, determining content themes and topics, deciding on content formats and distribution channels, and measuring the effectiveness of content marketing efforts. With our all-new Content Marketing vs. Content Strategy template for PowerPoint and Google Slides, digital marketing experts can display other differences between these concepts based on different factors.

The slides featuring eye-pleasing layouts and a tabular illustration demonstrate a brief overview of content strategy and marketing and their side-by-side comparison.

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